As storefronts continue to grow we are constantly asked how designers can get their merchandise seen by more people. Consumers visually shop with their eyes before anything else so you only have a few seconds to really grab their attention. When you are promoting your designs on the internet, it always helps to have amazing photography. Customers want to see designs being worn. It gives them the opportunity to see what the fit looks like but also get the feel of your style.
Now we are not suggesting that everyone should run out and hire a professional photographer. Sometimes having a more natural and organic feel to your pictures has a better emphasis with your customers. It’s all about the mood you are trying to set and the brand you are trying to sell.
All it takes is great pictures with nice composition.
Then use a cool filter. It creates a mood. You get a feel for the atmosphere.
Most importantly, use them smartly.
Once you’ve created these wonderful marketing images, you can then add them to your design details page using the upload image feature. Now when you link to your design customers can see two images of your product which increases your possibility for conversions.
Although, the best part of having a great featured image is that other shoppers have the ability to pin, tweet, and share your designs on their own personal social media. This then creates a positive feedback loop. Here is how. The more of your designs that are seen have the higher chances of selling. This then leads to higher rankings in the gallery. The higher they rank in the gallery, the more popular they will become, and the more you’ll sell. And if you link back to your designs, they could rise up the ranks of both the gallery and Google’s search engine results pages. Viola!
Need some easy tips on editing images and adding images to your custom apparel in general? This blog post contains some helpful information about finding and using free photo editing websites.